You’ve heard it from real estate agents before. “The Winter season is slow.” Or, “No one is really buying or selling.” And even, “I’ll get started in the New Year, it’s a new start right?”
Wrong. The truth is, it’s better to be ahead than behind. Do you want to have income in January? Do you want to have clients in the pipeline well into February? The winter months are the perfect opportunity for you to find the motivated clients and get them to list their home with you.
Of course, sellers sometimes need a little perspective to help them understand why listing now can benefit their bottom line. So without further adieu, here are 11 reasons your seller should list during the Holiday Season.
11 Reasons to List During the Holidays
People who look for a home during the holidays are moreserious Buyers!
Serious Buyers have fewer houses to choose from duringthe holidays, and less competition means more money foryou!
Since the supply of listings will dramatically increase inJanuary, there will be less demand for your particular home!Less demand means less money for you!
Houses show better when decorated for the holidays!
Buyers are more emotional during the holidays, so they are
more likely to pay your price!
Buyers have more time to look for a home during the holidays
than they do during the work week!
Some people must buy before the end of the year for tax
January is traditionally the month for employees to begin
new jobs. Since transferees cannot wait until spring to buy,
you must be on the market now to capture that market!
You can still be on the market, but you have the option torestrict showings during the six or seven days during the
You can sell now for more money, and we will provide for a
delayed closing or extended occupancy until early next year!
By selling now, you may have an opportunity to be a non-contingent Buyer during the spring, when many more housesare on the market for less money! This will allow you to sell high and buy low!